Nuance Infotech

Digital Transformation Case Study | PlantaCannabisCo Success

Transforming PlantaCannabisCo’s Digital Presence

A 4-year journey that transformed Enovate Consulting’s delivery capabilities, boosted client retention, and grew revenue by 70% through innovative digital solutions.

Business Challenge
Task
Solution Implemented
New Technology
The Wireframing
Key Features
Benefits
Lessons
The Result

Client Overview

Client Name: PlantaCannabisCo

Industry: Cannabis & Wellness E-commerce

Location: United States

Company Size: 10+ employees

Market Presence: Nationwide, primarily online sales

Overview:
PlantaCannabisCo is a leading e-commerce platform specializing in premium cannabis products, including flower, edibles, and accessories. Despite strong product offerings, the company faced challenges with website performance, user experience, and online visibility, impacting conversion rates and customer engagement.

Business Challenge

PlantaCannabisCo approached us with several critical issues:

  1. Website Performance & Speed: Slow page load times were leading to high bounce rates, negatively affecting SEO and conversions.

  2. UX/UI Challenges: The website lacked intuitive navigation, resulting in poor user engagement and abandoned carts.

  3. Traffic & Visibility: Organic traffic was stagnating due to poor SEO practices and insufficient content optimization.

  4. Scalability & Maintenance: The platform’s architecture made it difficult to introduce new features or scale for seasonal traffic spikes.

Impact:

  • Bounce rate: 67%

  • Average session duration: 1:22 minutes

  • Conversion rate: 1.4% (industry benchmark: 2.5%+)

  • Organic traffic growth: <5% YoY

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Service:

Website Redesign

Industry:

SaaS

Country:

USA

Partnership period:

2021 to 2024

Our Task

PlantaCannabisCo partnered with us to revamp their e-commerce platform, aiming to resolve slow performance, low conversions, and limited online reach. The objective was to create a faster, user-friendly, and SEO-optimized website to boost engagement and sales.

Our Solution

We delivered a modern, high-performing website with a mobile-first UI, optimized speed, and improved SEO architecture. The result was enhanced user experience, stronger search visibility, and a 120% increase in conversions.

Solution Implemented

Our approach combined technical optimization, UX redesign, and strategic marketing:

1. Website Redesign & UX/UI Overhaul

  • Conducted user research and heatmap analysis to understand pain points.

  • Redesigned navigation, product pages, and checkout flow to improve usability.

  • Optimized mobile-first design to enhance accessibility and engagement.

2. Performance Optimization

  • Reduced page load times from 7.2s to 2.3s via:

    • Image compression and lazy loading

    • Code minification and caching

    • CDN integration

  • Implemented scalable architecture for future feature additions.

3. SEO & Traffic Growth Strategy

  • On-page SEO optimization: meta tags, structured data, keyword-rich content.

  • Blog and content marketing strategy targeting high-intent keywords.

  • Technical SEO improvements, including sitemap updates, 301 redirects, and schema markup.

4. Conversion Rate Optimization (CRO)

  • Added trust signals: reviews, certifications, and security badges.

  • Introduced personalized recommendations and product filtering.

  • Implemented A/B testing for calls-to-action and checkout forms.

Solving New Technology Challenges

We continue to help the client with other IT projects, like user device and workstation setup, as their company opens new office locations and hires additional staff.

What challenges was PlantaCannabisCo facing before partnering with you?

PlantaCannabisCo struggled with a slow, outdated website that affected user experience and SEO performance. Their online conversions were below industry standards, and technical limitations made it difficult to scale or introduce new features, leading to stagnant traffic and reduced customer engagement.

Our team conducted a comprehensive audit to identify technical bottlenecks and UX gaps. We streamlined the website’s architecture, improved page speed, and implemented a mobile-first, conversion-focused design. Strategic SEO practices and performance optimization ensured long-term digital growth.

We delivered a complete website redesign, enhanced content structure, and SEO optimization. Additionally, we introduced improved navigation, faster loading times, and analytics integration — enabling PlantaCannabisCo to monitor performance and optimize continuously.

Within six months, the company saw a 128% increase in conversions, a 38% boost in organic traffic, and a 28% reduction in bounce rate. Page load times improved from 7.2s to 2.3s, directly contributing to stronger customer engagement and sales growth.

The transformation positioned PlantaCannabisCo as a trusted, modern e-commerce brand. With a scalable, data-driven website, they now experience consistent traffic growth, improved retention rates, and a strong foundation for future digital expansion.

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Wireframing & UX Foundation

Before diving into design, we established a solid UX foundation through data-driven wireframing. Our team analyzed user behavior, navigation flow, and heatmap insights to identify friction points in the customer journey. Low-fidelity wireframes were created to visualize structure, prioritize usability, and simplify product discovery.

The new UX flow emphasized intuitive navigation, seamless checkout, and mobile-first accessibility. Every element—from product filtering to CTAs—was strategically placed to enhance engagement and guide users toward conversion. This wireframing phase ensured the redesign was not just visually appealing but functionally optimized for business growth.

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Unexpected Benefits

During the transformation, PlantaCannabisCo discovered several advantages beyond the initial scope. The improved site architecture not only enhanced SEO but also simplified backend management, reducing maintenance time by over 40%. Enhanced analytics tracking revealed new customer behavior insights, helping the team refine their marketing strategy. Additionally, the modern UI design strengthened brand trust, leading to higher repeat purchases and stronger customer loyalty.

Lessons Learned & Key Insights

The PlantaCannabisCo project reinforced the importance of aligning technical performance with user experience. We discovered that optimizing website speed and navigation has a direct impact on user trust and conversion behavior. Early UX prototyping and continuous A/B testing allowed us to make data-backed design decisions that improved engagement. Most importantly, integrating SEO and design strategies from the start created a unified growth framework that continues to deliver measurable results.

The Resulit

The redesigned PlantaCannabisCo website delivered remarkable improvements across all key metrics. Page load time dropped from 7.2 seconds to 2.3 seconds, reducing bounce rates by 28%. Organic traffic surged by 38% within six months, while conversions more than doubled, rising from 1.4% to 3.2%. Enhanced UX and performance optimization led to longer session durations and higher customer retention. The project not only boosted revenue but also positioned PlantaCannabisCo as a leading, trusted brand in the competitive cannabis e-commerce market.

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