The client wanted a leading food + recipe platform that combines content and commerce—users should be able to discover recipes quickly, filter by preferences, build shopping lists from ingredients, and order groceries seamlessly with a clean, mobile-first experience.
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We’ll share a 10-point checklist + quick wins for discovery, recipe pages, ingredient-to-cart UX, and conversion uplift.
We designed a recipe and grocery platform UI/UX that connects recipe discovery with a frictionless purchase journey. The experience focuses on fast browsing (search, categories, filters), clear recipe detail layouts, and an ingredient-to-cart flow that helps users build shopping lists and order groceries easily. Strong hierarchy and mobile-first spacing keep the content readable, while conversion-focused CTAs guide users from “discover” to “cook” to “order.” The design is component-driven and scalable—ready for new recipe collections, seasonal campaigns, and partner storefronts.



